Radiance is not a luxury —
it's a right.

Aurea is rooted in a simple belief: radiance is not a luxury — it's a right.

Whether you're building a skincare routine, recovering postpartum, or investing in your everyday wellness, Aurea exists for the modern woman who refuses to settle. Every product is thoughtfully curated, every experience beautifully considered.

Aurea Commerce is a Philippine beauty, wellness, and lifestyle company founded by Hiyasmin Neri Soyao — a media veteran with over a decade at the intersection of broadcast, digital content, and commerce. She began her career on camera as a home TV shopping host, developed an eye for what women actually buy and why, and went on to produce lifestyle programming for some of the Philippines' most-watched channels and publications. She then took that knowledge a step further — founding Shoppertainment Live, Inc., one of Southeast Asia's first dedicated livestream commerce agencies, recognized with multiple industry awards.

Aurea was born from a deeply personal place. Yas founded Aurea Commerce while pregnant with her second child — and found herself frustrated by how hard it was to get clear, accurate information on what was actually safe to use during pregnancy and postpartum. As someone who genuinely loves skincare, who finds joy in discovering new products and brands from around the world, she knew firsthand how disorienting it was to realize that everything she had relied on before pregnancy no longer applied. What worked for her skin before, during, and after pregnancy were three entirely different things.

But her story wasn't unique. She heard it echoed by women at every stage of life — those navigating perimenopause and mature skin with little guidance, Gen Z women overwhelmed by acne and not knowing where to start, women in their mid-30s beginning to think about collagen and skin longevity for the first time. Every woman had a version of the same problem: too much noise, not enough clarity, and no one curating with her specifically in mind.

That gap is exactly what Aurea was built to close.

“Building audiences and sales channels for other brands was never the end goal.”

She made a deliberate choice: to stop building for others and start building for women. Because she knows — from the screen, from the studio, from years inside the industry — what women have always deserved: products that truly deliver, brands worthy of their trust, and a shopping experience that feels personal, not transactional.

Rooted in the Philippines and reaching beyond it, Aurea meets customers where they already shop — across ecommerce and direct-to-consumer — while standing for something no algorithm can replicate: a brand with a soul.

Radiance. Refined.